INCOME IMPACT INSPIRATION
DANCE STUDIO OWNERS
DO WHAT YOU’RE MEANT TO DO
(And, finally, start making real money doing it)
THE ONGOING SUPPORT STUDIO OWNERS NEED NOW MORE THAN EVER
DSOA is a monthly membership program designed to give dance studio owners the expert guidance, proven resources and personalized support they need to build and run the studio of their dreams.
When you join DSOA, you'll not only get unlimited access to all 16 Dance Studio All-Stars sessions AND all 11 Dance Studio Rescue Summit sessions, you'll also get immediate access to over $300 worth of pandemic-proof resources to make sure your studio continues to thrive, now and in the future.
You’ll get monthly expert business masterclasses with industry-specific, actionable strategies from our hand-picked business experts. Leverage your current financial assets and create stability out of uncertainty with a reliable financial plan -- no matter what the future brings.
You’ll get immediate access to the entire DSOA Vault including complete video training courses, masterclasses and dozens of done-for-you templates, guides and checklists. Plus COVID-19 specific resources like Lifeline Email Templates and a Virtual Studio Content Calendar to keep your studio family engaged.
$97 per month
Just $47 per month!
* 50% off, cancel anytime
IT BREAKS MY HEART THAT SO MANY PASSIONATE, TALENTED STUDIO OWNERS HAVE HAD TO CLOSE THEIR DOORS
The COVID-19 pandemic has significantly impacted every aspect of our personal and professional lives. Schools and businesses all over the world have closed to stop the spread of this virus. And that means dance studios too, have closed.
With no definite time frame or end in sight, it’s easy to lose hope that we’ll ever be able to bounce back from the economic toll COVID-19 has caused.
BUT IT DOESN’T HAVE TO BE THAT WAY!
Hi! I’m
Clint Salter
I’m an award winning entrepreneur (their words, not mine) and best-selling author of two books. By the time I was 28, I founded and sold 3 companies and was named the youngest Senior Celebrity Agent in Australia.
Today, I’m the Founder and CEO of the Dance Studio Owners Association: the largest community of Dance Studio Owners in the world with over 1,000+ members. In my 13 years of experience helping studio owners get their lives and studios back on track, I’ve never seen a crisis of this magnitude hit the entire dance community at once.
THE KEY TO STUDIOS SURVIVING THIS CHALLENGE
We don’t know when our lockdowns will be lifted and when life will return back to normal -- or if it’s even going to return back to normal. We don’t know if our dance families will be there waiting for us when this is all over or will have forgotten we ever existed…
But with all the uncertainty in the world right now, here’s what I do know: I know that dance studio owners are a uniquely passionate and determined bunch…
And I know with the right support, guidance and a touch of accountability, dance studio owners can survive (and even thrive) under even the most dire of circumstances.
How do I know?
BECAUSE WE’VE BEEN IN THE BUSINESS OF SAVING STUDIOS FOR YEARS
Since 2011, my team and I have helped over 35,000 dance studio owners grow their businesses, meaningfully impact their local communities and cultivate that elusive work-life balance studio.
Some of those studio owners are now in the top 20% of dance studio owners across the globe, but most of them didn’t start that way. In fact, the majority of our Dance Studio Owner Association members came to us on the brink of financial collapse -- and we’re totally fine with that! In fact, that’s why we’re here.
We’re like the steady partner you can always count on to keep you on track. We cheer you on in the best of times AND lend a helping hand in the worst of times.
I love the group because I feel like I have a team now. It's great to have a group of people that understand the challenges Dance Studio Owners face in a unique business environment. I also have so many ideas of what I want to do to build my studio - and the group is helping me map that out, along with a wealth of other information.
Dana
Ignite Dance Studios Inc, Canada
I love the group because I feel like I have a team now. It's great to have a group of people that understand the challenges Dance Studio Owners face in a unique business environment. I also have so many ideas of what I want to do to build my studio - and the group is helping me map that out, along with a wealth of other information.
Dana
Ignite Dance Studios Inc, Canada
I've been greatly inspired by the creative marketing strategies, business streamlining ideas, community of owners uniting together and Clint's enthusiasm for helping others achieve their goals.
Jodi
Relevé Studios, USA
I've been greatly inspired by the creative marketing strategies, business streamlining ideas, community of owners uniting together and Clint's enthusiasm for helping others achieve their goals.
Jodi
Relevé Studios, USA
WHEN YOU JOIN DSOA YOU’LL GET IMMEDIATE ACCESS TO
The entire DSOA Vault including complete video training courses, just about every masterclass we’ve ever recorded and dozens of done-for-you templates, guides and checklists. Whether it’s our A-Z Costuming Guide, our Merchandise Checklist, the DSOA Admin Scripts or our Studio Owner Planner, we’ve got you covered!
Monthly expert business masterclasses with industry-specific actionable strategies from our hand-picked business experts to keep your studio afloat in these trying times. Our experts have world-class experience in every facet of the business world: social media strategy, digital marketing, copywriting, training, leadership, public relations and more. They’ll give you timely, industry-specific and actionable strategies you can use immediately to survive (and even thrive) in this “new normal.”
24/7 access to our coaches and 1,000+ like-minded studio owners from across the globe. Whatever problem you’re up against, someone in the Association has been there and is more than willing to help!
Priority support from our DSOA dream team and answers to your specific questions within 24 hours. No more digging through useless articles online. No more endless worrying or panicking with no one to turn to. No more costly trial and error. Get the answer you need to solve your problem and move forward as quickly as possible.
YOU'LL ALSO GET
UNLIMITED ACCESS TO ALL 16 DANCE STUDIO ALL-STARS SESSIONS
Just $97 $47 per month!
The Innovators
Featuring Shawna Kwan, Owner of Elan Dance Arts Studio in Ontario, Canada
Lindsey Hadley, Owner of Joy of Dance Studio in New Hampshire, United States
And Alexandra Pink, Owner of Acton and Maida Vale Ballet Schools Studio in London, United Kingdom
What You’ll Learn:
- How to create new pandemic-proof revenue streams that are actually working for other studio owners.
- Example virtual dance studio curriculum and how to create lesson plans that keep students engaged.
- Early adopters of the online dance studio model and how they seamlessly pivoted over to virtual classes.
The Influencers
Featuring Angela Mannella Hoffman, Owner of Moore Than Dance Studio in Minnesota, United States
Tanya Neary, Owner of Stars of Tomorrow Studio in New York, United States
And Joy & Margo Burley, Owners of Groove Kids Studio in Maryland, United States
What You’ll Learn:
- Out-of-the-box online engagement ideas, contests and other virtual connection alternatives that have really taken off.
- How to handle publicity and public relations issues during (and after) the pandemic.
- What a real-world COVID-conscious social media strategy actually looks like.
The Influencers
Featuring Angela Mannella Hoffman, Owner of Moore Than Dance Studio in Minnesota, United States
Tanya Neary, Owner of Stars of Tomorrow Studio in New York, United States
And Joy & Margo Burley, Owners of Groove Kids Studio in Maryland, United States
What You’ll Learn:
- Out-of-the-box online engagement ideas, contests and other virtual connection alternatives that have really taken off.
- How to handle publicity and public relations issues during (and after) the pandemic.
- What a real-world COVID-conscious social media strategy actually looks like.
The Marketing Masters
Featuring Darby Pack, Owner of The Maryland Academy of Dance Studio in Maryland, United States
Michelle Fraccia-West, Owner of Ignite Danceworks Inc. Studio in Saskatchewan, Canada
And Heather Buelow, Owners of Dancers Edge Studio Studio in Alberto, Canada
What You’ll Learn:
- Little known customer experience hacks that studio families are loving right now.
- Safe ways to keep your community connected and satisfied so you retain more students.
- How to keep the marketing momentum going even when massive obstacles pop up.
The Creative CEOs
Featuring Jodi Shilling, Owner of Relevé Studios Studio in California, United States
Meghan Retseck, Owner of Studio Five Dance Company Studio in North Carolina, United States
Melissa Kastelic, Owner of Flexpointe Studios Inc Studio in Alberta, Canada
What You’ll Learn:
- Virtual leadership and team management skills from some of the best in the business.
- How our most strategic and business-minded members have pivoted to make the most of this shutdown period.
- The BEST ways to prepare for your studio’s eventual reopen.
The Creative CEOs
Featuring Jodi Shilling, Owner of Relevé Studios Studio in California, United States
Meghan Retseck, Owner of Studio Five Dance Company Studio in North Carolina, United States
Melissa Kastelic, Owner of Flexpointe Studios Inc Studio in Alberta, Canada
What You’ll Learn:
- Virtual leadership and team management skills from some of the best in the business.
- How our most strategic and business-minded members have pivoted to make the most of this shutdown period.
- The BEST ways to prepare for your studio’s eventual reopen.
The Empire Builders
Featuring Hillary Parnell, Owner of Academy For The Performing Arts Studio in North Carolina, United States
Shannon Westveer, Owner of All About Dance Studio in Illinois, United States
Amanda Hunsley & Lisette Stein, Owners of Prestige Dance Academy Inc. Studio in Alberta, Canada
Brenna McLaud, Owner of The Landing Dance Centre in British Columbia, Canada
What You’ll Learn:
- How to structure your day and manage your time like an empire builder (Seriously! All of our speakers on Day 5 are $1M+ studio owners).
- How to set the stage for big-picture team conversations (even the difficult ones) plus remote leadership tips and example organization charts.
- Mindset strategies to eradicate limiting beliefs and expand beyond the barre.
Want unlimited access to all 16 all-stars sessions?
* 50% off, cancel anytime
When you do, you'll also get access to...
EVERY COVID-19 SPECIFIC RESOURCE WE’VE HUSTLED TO CREATE
Like our brand new Virtual Studio Handbook, which covers:
- How to deliver outstanding recorded and live-streamed dance classes (complete with virtual lesson scripts) so you can continue teaching your dancers from the comfort and safety of their homes.
- Our 6-Week Online Marketing Plan for attracting new customers into your virtual studio and bringing in new revenue, even if your physical doors are closed.
- Complete tech toolkit for administering online classes, setting up your virtual team and dialing in your online workspace (including virtual meeting agendas).
- Staff and customer communication templates to position these changes in a positive, solution-focused manner that will have them thanking you instead of asking for refunds.
Plus the Virtual Studio Go-Getter Bundle, which includes:
- 90-minute Video Companion Guide to go through the Virtual Studio Handbook page by page and ensure you’re able to fully and seamlessly leverage the strategies presented in this 50-page guide.
- 3 ready to copy-and-paste Lifeline Email Templates that studio owners need now more than ever: Cancelation Request, Letter to Landlord and Resisting Virtual Classes Templates.
- Virtual Studio Content Calendar to keep your studio family and social media following engaged during this lockdown period.
AND AS IF THAT WASN’T ENOUGH
You'll also get...
IMMEDIATE UNLIMITED ACCESS TO ALL 11 DANCE STUDIO RESCUE SUMMIT SESSIONS
* 50% off, cancel anytime
The Dance Studio Rescue Summit is essentially a crash course in how to minimize the effects of COVID-19 on your business. We spent weeks tracking down world-renowned experts to share their studio-specific knowledge, strategies and recommendations for conquering this crisis.
It was a live virtual conference created exclusively for our DSOA members and packed with pandemic-proof strategies, tools and resources. We’re talking…
- Motivation and mindset techniques to get through lockdown
- The virtual studio launch and tech tools you need to get started
- The legal and financial ramifications this crisis has presented our industry and how to adjust
- New student attraction, marketing, branding and retention methods that work even on lockdown
Want immediate and unlimited access to all 11 Dance Studio Rescue Summit Sessions?
* 50% off, cancel anytime
GET IMMEDIATE ACCESS TO THE ENTIRE DANCE STUDIO RESCUE SUMMIT
Here’s what you stand to miss if you don’t join...
MOTIVATION
Save Your Studio & Your Sanity:
How to Keep Your Virtual Team Engaged, Keep Your Studio Afloat & Keep Your Sanity in Check on Lockdown
With Kim McSwain, Renowned Choreographer & Dance Teacher
What You’ll Learn
- Motivational hacks for harnessing your creativity and staying sane while managing your virtual dance studio from home.
- Time management skills and techniques to keep you productive and putting one foot in front of the other during uncertain times.
- How to motivate and connect with your team members virtually to ensure they continue delivering an incredible experience to your dance family.
RETENTION
Retention over Refunds:
Communication Techniques to Retain Your Students, Lower Your Refunds and Build Trust with Your Studio Family
With Phil M. Jones, Best-selling Author, Multiple Award-winner & One of the Most Sought After Speakers in The World
What You’ll Learn
- How to communicate about your online class prices without sounding defensive or greedy, even if you’re charging the same as in person classes.
- Communication tips and best practices to not only keep your studio family engaged, but be a calm voice of reason during this time of panic.
- How to easily and ethically “sell” your summer camps and fall classes, despite the uncertainty of our current circumstances.
MINDSET
Studio Success Mindset:
How to Cultivate a Mindset of Strength, Resilience & Empowerment for You & Your Studio Family
With Liz Imperio, Director & Choreographer
What You’ll Learn
- Steps you can take TODAY to strengthen your studio and leadership skills.
- How to support your students and teachers through this transition time and empower them to thrive despite the current circumstances.
- How to start viewing this crisis as an opportunity for growth and use this time wisely (so that when the rebound happens you are ready to soar!).
GET IMMEDIATE & UNLIMITED ACCESS TO
all of these sessions!
* 50% off & 100% risk-free
LEGAL
Laying Down the (Virtual) Law:
How to Run Your Virtual Studio Dance Classes Safely & Legally
With Cory Sterling, Founder Conscious Counsel
What You’ll Learn
- Which legal documents you need to successfully and safely operate your virtual dance studio.
- How to protect your studio and yourself with a waiver for your students and dance families to sign.
- The media release your faculty members need to sign so that you can legally leverage their classes online.
CONTENT
Conquering COVID-19:
Survive & Even Thrive During the COVID Crisis by Delivering Consistent Content, Communicating Clearly & Collaborating with Your Community
With Hillary Parnell, Dance Studio Owner & Studio Growth Coach at DSOA
What You’ll Learn
- How to structure your virtual dance classes and other content so that your dance studio family keeps coming back for more.
- The exact virtual communication schedule you need to keep your families engaged, informed and enthusiastic about continuing to dance with you.
- Why online community building is the #1 thing you can do right now to set your studio up for success during this challenging time (plus Hillary’s proven community building recommendations and strategies).
FINANCE
Certain Finances in Uncertain Circumstances:
Leverage Your Current Cash Flow and Create a Reliable Financial Plan that Provides Stability in these Uncertain Times
With Robert Gauvreau, Founder & Award Winning Business Advisor at Gauvreau & Associates
What You’ll Learn
- Current cash-flow resource planning: Where to put the money you already have so that it yields the best financial outcome.
- How the Dance Studio financial model has changed and how to evaluate your financial future moving forward.
- How to craft a financial plan that leverages the new opportunities presented by this crisis, and how to execute that plan.
MARKETING
Pandemic-Proof Facebook Ads:
How to Attract New Online Students by Leveraging the Latest Facebook Ads Strategies
With Tracy Morgan, Marketing Strategist & Facebook Ads Coach at DSOA
What You’ll Learn
- How COVID-19 has changed Facebook advertising over the last few weeks and what’s actually working for other studio owners right now.
- Which content is getting the most traction and engagement on Facebook so you don’t waste time creating content that ends up flopping.
- How to set up or restructure your Facebook ads so you get the best return on investment possible during this lockdown.
GET IMMEDIATE & UNLIMITED ACCESS TO
all of these sessions!
* 50% off & 100% risk-free
LAUNCH
7 Days to a Virtual Studio that Slays:
How To Launch & Promote Your Online Dance Studio in Under 7 Days
With Kody Thompson, Founder of DanceSites & DSOA Website and Tech Coach
What You’ll Learn
- How to create an irresistible online offer that successfully attracts new students into your virtual dance studio.
- The 4 core web design elements you need to get your students’ attention and (key word:) keep it when you’re running virtual dance classes.
- How to restructure your business model to fit the new virtual studio space in a way that increases profit and lowers expenses.
ACTION
Studio Pivot Playbook:
Why Now is the Best Time to Pivot to a Virtual Studio & How to Seamlessly Make the Shift
With Shannon Westveer, Dance Studio Owner & Studio Growth Coach at DSOA
What You’ll Learn
- How to “go virtual” with your child and adult programs, plus lots of real world examples of exactly how Shannon did it in her studio.
- How to keep your team engaged, connected and motivated to play a strong role in your studio, even if your physical doors are closed.
- Mindset shifts to empower you to step up and face this challenge with effective leadership, compassion and optimism (the actions you take NOW can lead to reckless refunds OR customers for life).
PUBLIC RELATIONS
Studio Pandemic PR:
How to Make Sure Your Studio Story Gets Picked Up by the Media, Noticed by Your Community & Inspires New Families to Join Your Studio
With Sabina Hitchen, PR Strategist & Founder of Press For Success
What You’ll Learn
- The types of stories the media are looking for right now and how to craft your studio’s message in a way that creates buzz and remains authentic.
- How to approach the media and present your studio’s story in a way that stands out, gets noticed and (most importantly) gets featured.
- How to harness the momentum of the media coverage coming your way and leverage it to increase your studio’s retention rate and exposure among new potential students and dance families.
BRANDING
Ethical Branding in Times of Crisis:
How to Create an Online Brand So Hopeful, Authentic & Inspiring Your Ideal Dance Studio Family Couldn’t Ignore You if They Tried
With Chris Smith, Keynote Speaker & Founder The Campfire Effect
What You’ll Learn
- Why differentiating your business from the competition is far more important in times of uncertainty than in times of prosperity and the type of message you should be conveying during crisis mode.
- How to leverage the power of authentic storytelling to build brand equity with your studio family and trust amongst your team.
- Why you should be creating more content than ever in the history of your business and the specific type of content you should be putting out (HINT: A lot of businesses are getting this wrong right now).
BUT DSOA COMES WITH SO MUCH MORE THAN THESE SUMMIT SESSIONS
When you join the DSOA you’ll not only get immediate and unlimited access to ALL 11 Dance Studio Rescue Summit recordings, but also a treasure trove of other crisis-conquering resources my team and I have hustled to create over the past few weeks.
You’ll join a supportive community of other studio owners facing the exact same challenges you are. Plus, you’ll get TONS of other resources and ongoing education that studio owners need now more than ever.
And with our 100% satisfaction guarantee (you can cancel your DSOA membership at any time, for any reason), there’s nothing to lose!
* 50% Off, cancel anytime
WE KNOW FINANCES ARE A MAJOR CONCERN RIGHT NOW
In an effort to strike a balance between providing what you need to navigate this situation and what we need to continue serving our members…
We’ve decided to cut membership dues for DSOA in half! But in order to keep our own proverbial “lights on,” we can only offer this deal for a limited time.
$97 per month
Just $47 per month!
* This is the lowest membership will ever be but hurry because we can’t keep this deal going forever.
100% SATISFACTION GUARANTEE
We’re so confident in the value we provide to our DSOA members, that we offer a 100% satisfaction guarantee.
If you’re not totally blown away by the level of personalized support, expert guidance and studio-saving resources that come with DSOA membership, you can cancel any time, no questions asked.
What our members are saying…
“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”
Natalie, BDC Dance Studios, Australia
“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”
Allyson, DanceVibe, United States of America
“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”
Lisa, Ardlair School of Dancing, Australia
“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”
Cynthia, South Carolina Christian Dance Theater, United States of America
“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”
Natalie, BDC Dance Studios, Australia
“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”
Allyson, DanceVibe, United States of America
“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”
Lisa, Ardlair School of Dancing, Australia
“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”
Cynthia, South Carolina Christian Dance Theater, United States of America
I want to make one thing clear, this Association isn’t for everyone.
Before you read on...
I want to make one thing clear, this Association isn’t for everyone.
- You want generic business advice. While we draw on best practices from all types of industries, it is designed for the Dance Studio Owner. The vast majority of our conversations and resources are specific to the dance industry and may not apply to everyone. This is to ensure that members get only the most relevant strategies, tips, and practices.
- You aren’t passionate about your business. If you are waiting for a reason to get out from under your studio, I can’t help you. I only want people who love (or want to love again) their studio.
- You want to get rich quick. This industry is not an easy one to get into. Yes, I can show you how to make more money than you thought possible, but I cannot promise it will happen this week or even this month. Running a studio takes consistent, dedicated action and if you’re not interested in the work, please don’t sign up.
- You want easy answers. There is a solution to every problem inside Dance Studio Owners Association. But, the answers almost always take action on your part. Nobody is going to save your business for you — it’s up to you. If you won’t take action and aren’t committed to growing a thriving, highly profitable studio – this isn’t for you.
- You aren’t interested in helping others. The premise behind Dance Studio Owners Association is combining our joint experiences to solve problems together. If you are just interested in taking from the group without sharing the knowledge you’ve acquired, you’ll find this isn’t a place you’ll enjoy.
Who IS Dance Studio Owners Association for?
If you are any of the following, the Dance Studio Owners Association is specifically engineered for you.
You are:
- A Studio Owner who is ready commit to building your dream studio. You don’t want the “lazy” route… you want the route that works!
- Willing to change how you’ve been doing things. You know it can be done better if someone would just show you how!
- Able to accept guidance and advice from people who have conquered the problems you’re facing.
- A new Studio Owner who wants to shortcut the pain and frustration that comes from building a business from the ground up OR an experienced Studio Owner who is tired of the overwhelm, the burn-out, and the long days and ready to take your studio to the next level.
- Excited about the opportunity to become the go-to dance studio in your area.
* 50% Off, cancel anytime
Why THIS group?
UNRIVALED SUPPORT
I help Dance Studio Owners like you every day and I can honestly say that I don’t believe there is any other group out there that can help you the way our Association can through our tribe of like-minded Studio Owners plus the resources, online masterclasses, live events and of course my support and guidance (see below for all the resources you’ll have access to when you join).
GENEROUS COMMUNITY
Our Association is a community. It’s a community of Dance Studio Owners who have seen what I’ve not only produced with my own studio but my Studio Owner clients and members over 7 years. They’ve seen the results and they want to be a part of the action!
UNBRIDLED ENTHUSIASM
We’re also a tribe of people who like to have fun. We’re a very interactive and supportive bunch that will celebrate your wins and help you push through the challenges that arise from taking your studio to new levels.
You don’t have to do this alone anymore.
* 50% Off, cancel anytime
YOU’RE ABOUT TO MISS YOUR CHANCE!
Remember, just 1 new piece of information or cutting-edge strategy could mean the difference between a studio that survives COVID-19 and one that collapses in the chaos.
I don’t want you in the latter category!
When you join, you’ll get all the Dance Studio Rescue Summit recordings, DSOA trove of crisis-conquering resources, personalized support and continued business education that studio owners need now more than ever.
And like I said, if you’re not TOTALLY satisfied and blown away by DSOA, simply email us and we’ll cancel your membership, no questions asked.
* 50% off & 100% risk-free
I sincerely hope to see you in the community
I’m sending you and your studio family love, light and lots of luck during these challenging and unpredictable circumstances.
Stay safe & stay healthy
Clint Salter
Founder and CEO of the Dance Studio Owners Association
Keep your students happy, your team motivated and your studio thriving now and in the future.
$97 per month
Just $47 per month!
* 50% off, cancel anytime
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