Thinking Like Your Customers – With Sean D'Souza

Have you ever wished you could read your customer’s minds?

In today’s episode, Clint is joined by Psychotactics founder Sean D’Souza who is here to help you do exactly that (well…almost). With Sean’s expert advice, you’ll not only find the tools to help you think like your potential customers, but also how to tap into it and use it to your advantage.

Clint and Sean unlock unbeatable strategies when it comes to:

  • How you can listen to what your customers are really saying, and use it to grow and improve your studio
  • Finding out the ‘problem’ you are solving for your customers that will force them to pay attention and sign those enrollment forms
  • How to overcome those all-too-common objections, like “dancing is too expensive” or “my child isn’t ready”
  • Outside-the-box ideas that will help you write ads and editorials to attract more students

Sean also dives in deep about the importance of your studio’s ‘signature story’ that is guaranteed to help with your studio’s growth plan.   

A note from our guest, Sean D’Souza

I understand a good deal about how customers think. Why they do what they do. Understanding the psychology of customers is what fascinates me most of all.

I read about 100 books or more a year, and listen extensively to audio on learning while in the car (learned this from James C. Collins, Author of ‘Good to Great’ and from sales maestro, Brian Tracy). The knowledge contained in those audio and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business. Psychologist I may not be, but psycho I can be.

All the information I provide through articles, teleclasses, etc., is distilled and structured. It’s a family thing. Teaching runs in my blood. I was taught early in life that teaching requires mastery. Only when you have total control over the subject, can you simplify it and make it understandable. Then there’s dedication, focus and discipline.

It’s a normal working day, when the clock strikes 4. That’s why if you write to me (DON’T CALL …you’ll wake up everyone else!), you’ll often get responses at weird hours. It’s the best part of the morning and it helps me focus on the nitty gritties of the human brain and why it does what it does. My parents always woke up early and that has stuck. What has also stuck is the ability to pass on that knowledge freely.

The fountain of knowledge flows freely. Jump in and frolic in it!”

Find out more at


In this episode, Sean shares the science behind his Brain Audit – here is the link

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About Us
The Dance Studio Owners Association is for studio owners who are ready to commit to building their dream studio through taking consistent action while accepting guidance and advice. It’s for new studio owners and experienced studio owners alike. No matter what stage you’re at in your business, you’ll gain valuable information to take your studio to new levels while becoming a go to studio in your area.

DSOA members also have exclusive access to some of the greatest minds in business through our expert masterclasses, one-on-one mentoring through our member makeover experience, and a monthly Q&A session that directly answers all your pressing questions about being a Studio Owner.  

Our association is a community. It’s a community of dance studio owners who have seen what Clint has not only produced with his own studio, but his Studio Owner clients and program members over 6 years. They’ve seen the results and they want to be a part of the action!

For more on the Dance Studio Owners Association check out our website at or visit our Facebook page

See you next week for another value-packed episode!




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