This is kind of embarrassing to admit because it seems so obvious, but I want you to learn from my mistakes a lot faster than I did!
You see, when social media first really took off, I was running a business that could have truly thrived online. I was spending so much time on social media, I was downloading articles, subscribing to courses, following all the trends, and most importantly (or so I thought), posting like crazy.
I posted 3 times a day like the gurus told me.
I posted at ‘peak times’ just like the blogs instructed.
I logged in at every chance to make sure I didn’t miss a beat.
But one thing was missing – engagement from my audience.
I had very few likes or comments, and would have broken into an impromptu happy-dance if I ever had a post shared.
That’s when I realized that I was posting “stuff” for the sake of posting “stuff”, and it was killing my business.
I would hate for you to make the same mistake, which is why I wanted to share with you my biggest tips when it comes to your studio’s social media strategy so you are getting seen and responded to by the people who matter (ie – your current and your future clients)
Your potential students and parents are hanging out on Facebook every day so this is the primary social media platform for you to be spending time on.
Here are some things you can post on your Facebook page when you need some inspiration: